Effective Date: July 22, 2021

Lilac Cloud, Inc. (“Lilac”, “we”, “us”, and “our”) is committed to respecting the privacy and confidentiality of the Personal Information we process. Please read this privacy policy (“Website Privacy Policy”) carefully to understand how we collect, use, and process Personal Information.

By visiting, accessing, or using our website available at or any other website where this Website Privacy Policy is posted and any features or content made available on the website(s) (collectively, the “Site”) you acknowledge and agree that you have received and read this Website Privacy Policy. We may update this Website Privacy Policy from time to time as described in the Changes to this Website Privacy Policy section below. If you have any questions, comments, or concerns please contact us at [email protected]

Table of Contents:
  • Scope

This Website Privacy Policy applies to Personal Information that Lilac collects, uses, and shares when you:
  • Access or use Site; or
  • Communicate with us through any written, electronic, or oral communications via our website or other means by users of our Site.

This Website Privacy Policy applies to users of our Site. Our “Customer Privacy Policy” describes how we collect, use, and process Personal Information in connection with Lilac products and services.
  • What Personal Information Do We Collect and How

As used in this Website Privacy Policy, Personal Information means any information that identifies or could be used to identify an individual person, which may include name, email address, and phone number. It also includes other non-public information that we associate with such identifying information. Personal Information does not include aggregated or anonymized information. We collect information, including Personal Information directly and indirectly indirectly as described below.

  • Information You Provide to Us
We collect information that you provide directly to us when you access or use our Site or when you interact with us. If you contact us, such as by filling out a demo request form on the Site or by sending us an email using the Lilac email address provided on the Site, we may collect your name, business email address, company name, business phone number, and any other information you choose to include in your message. If you complete surveys or questionnaires that we make available, we will collect your responses and any information you provide. If you submit feedback, we collect information to process and respond to your submission, such as your name, business contact information, the reason for contacting us, and any other information you provide as part of your request or feedback.

You may choose not to provide information directly to us or to not use the Site. However, some Personal Information is necessary so that we can provide you with the services you have requested. Failure to provide this information may prevent us from providing you with access to our Site.

  • Information We Collect Automatically
When you access or use our Site, we or our third-party service providers automatically collect information about the device you use to access the Site and your activity when you use the Site. Depending on your activity, the information may include:

  • Device and Usage Information: We collect certain information about your device and how you interact with our Site each time you access or use them. Device information may include your IP address, browser type, unique device identifiers, information about your approximate location (as determined through your IP address), mobile, computer or device hardware information (e.g., operating system version, hardware model, IMEI number and other unique device identifiers, MAC address, and device settings), device event information, log information, and crash data. Usage information may include features that you use, clickstream data, access dates and times, referring/exit pages and URLs, how you interact with links on the Site, landing pages, and pages viewed.

  • Cookies and Other Tracking Technologies: We and our third-party service providers or agents may collect information using one or more Cookies or similar technologies such as pixels or locally stored objects (collectively “Cookies”). Please refer to our Website Cookie Policy for more information about our use of Cookies and your choices related to Cookies.

  • Information Collected from Third Parties

In some instances, we process Personal Information we receive from third parties, which consists of:
  • Lilac’s Service Providers:  We receive information from our service providers or agents who perform business services for Lilac, such as Site information from third parties that assist us in operating our Site.

  • Analytics and Research Providers: We may receive information from entities who perform business functions for Lilac, such as analytics service providers.

  • How We Use Personal Information
We use the information we collect in the following ways:
  • To provide and operate the Site;
  • To update, improve, and/or enhance the Site or our products and services and to develop new features, functionality, products, and services;
  • To provide technical support for, secure, and protect the Site, including to detect and prevent fraud, abuse, or security risks, and to track outages and troubleshoot;
  • To generate analytics and create reports related to the Site;
  • To market our services to you; 
  • To respond to your inquiries and requests, or otherwise communicate with you to provide you with assistance related to the Site;
  • To send you newsletters or other email communications;
  • To enforce our agreements with you, resolve disputes or otherwise to carry out our obligations and enforce our rights, and to protect our business interests and rights of third parties;
  • To comply with legal and contractual obligations and requirements;
  • To keep you updated about changes to policies relating to our Site (including this Website Privacy Policy); and
  • For any other purpose with your consent.
  • How We Share Personal Information

We transmit, share, grant access, make available and provide Personal Information to or with the following types of third parties:

  • Service Providers: We share Personal Information with third-party vendors, consultants, agents, and service providers that help us provide our Site or with any of the purposes described in this Website Privacy Policy. 

  • Business Transfers:  We may share Personal Information with third parties we choose to acquire or with buyers, successors, or others in connection with a merger, divestiture, restructuring, reorganization, financing due diligence, dissolution or other sale or transfer of some or all of our assets or transition of service to another provider, whether as a going concern or as part of bankruptcy, receivership, liquidation or similar proceeding, as permitted by law and/or contract.

  • Compliance and Regulatory Purposes: We may share Personal Information if we believe that it is necessary to: 
    • comply with a law, regulation, legal process, or legitimate governmental request; 
    • protect the safety or security of the Site, users of the Site, or any person; 
    • investigate, prevent, or take action regarding illegal or suspected illegal activities; 
    • prevent spam, abuse, fraud, or other malicious activity of actors using or accessing the Site; or 
    • protect our rights or property of those who use the Site. 
Non-public information about our users will not be released to law enforcement except in response to an appropriate legal process such as a subpoena, court order, or other valid legal process that has been reviewed by Lilac. However, if we receive information that provides us with a good faith belief that there is an exigent emergency, we may provide information to law enforcement trying to prevent or mitigate the danger (if we have it), to be determined on a case-by-case basis.

  • With Your Consent:  There may be situations where you are asked to consent to share Personal Information with third parties for additional reasons not included in this Website Privacy Policy. 
  • Cookies and Tracking Technologies

For information about how we use Cookies and similar tracking technologies and to learn how to manage Cookies, please see our Website Cookie Policy.
  • How We Protect Personal Information

At Lilac, we take our responsibility to protect the security and privacy of Personal Information seriously. We have implemented what we believe to be reasonable and appropriate security measures designed to prevent Personal Information from being lost, used, accessed, altered, or disclosed in an unauthorized or unlawful way. 

However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot and do not guarantee that Personal Information is completely secure and safe from such risks. By using the Site, you understand and assume the risks associated with your activities on the Internet.

If you have reason to believe that your information is no longer secure, please let us know by contacting us at [email protected] 
  • Children’s Privacy

Our Site is not intended for use by minors under the age of 13, and we do not knowingly collect Personal Information directly from minors under the age of 13. If you learn that a child under the age of 13 has provided us with Personal Information, please contact us at [email protected]
  • Third-Party Links

On the Site, we may provide, for informational purposes only, links to other websites or resources with which we do not have a contractual relationship and over which we do not have control (“External Websites”). Such links are not paid advertisements, nor do they constitute an endorsement by Lilac of those External Websites, and are provided to you only as a convenience. By clicking on links to External Websites, the operators of the External Websites may collect your Personal Information. We are not responsible for the content or data collection practices of those External Websites, and your use of External Websites is subject to their respective terms of use and privacy policies.
  • How Long We Retain Personal Information

We retain Personal Information for the purposes stated in this Website Privacy Policy and as required under applicable law. To determine how long we keep Personal Information, we consider the amount, nature, and sensitivity of Personal Information, the reasons for which we collect and process the Personal Information, and applicable legal requirements.
  • Do Not Track Preferences

Our Site does not monitor for or behave differently if your browser or device transmits a “do-not-track” or similar message.
  • Your California Privacy Rights

If you are a California resident, you may ask us to refrain from sharing your Personal Information with our affiliates and third parties for their direct marketing purposes. We do not share Personal Information with third parties for their own marketing purposes.
  • Changes to This Website Privacy Policy

We may update this Website Privacy Policy from time to time. When we update this Website Privacy Policy, we will revise the “Effective Date” at the top of this Website Privacy Policy and post a link to the updated Website Privacy Policy on our Site. Changes to this Website Privacy Policy are effective when they are posted on this page. If we make any material changes, we will provide you with notice as required under applicable law. You are advised to review this Website Privacy Policy periodically to ensure you are aware of any such changes. 
  • Contact Us

If you have any questions about this Website Privacy Policy or our privacy practices, please contact us by email at: [email protected]

Or by postal mail at:

Lilac Cloud Inc, 14216 Juniper Lane, Saratoga, CA 95070 USA